Copywriting & Business Strategies That Work

From real case studies to proven frameworks, discover the actionable insights, insider tips, and smart strategies that move the needle across marketing, retention, growth, and beyond. Get the exact systems successful businesses use to convert more customers, keep them coming back, and scale faster than their competition.

The Neuroscience of Storytelling

The Neuroscience of Storytelling

The Neuroscience of Storytelling. Why Some Speakers Get Booked Again and Again. After writing over 60 speaker biographies this year, I've uncovered a fascinating pattern.

Content CreationBrand DevelopmentMarketing PsychologyMarketing StrategyContent StrategyBrand StorytellingStorytelling TechniquesBrand Communication
Enterprise’s Customer Service Strategy

Enterprise’s Customer Service Strategy

Enterprise’s Customer Service Strategy. The 'Lightning Bolt' That Built Enterprise's Billion-Dollar Loyalty Machine

Brand AuthorityBusiness GrowthSubscriber RetentionMarketing PsychologyMarketing StrategyBusiness JourneyBrand Communication
Enterprise's Billion-Dollar Retention Strategy - Location, Relationships and Service Design

Enterprise's Billion-Dollar Retention Strategy - Location, Relationships and Service Design

How Enterprise built a billion-dollar retention machine 🚗 While Hertz, Avis, and National battled for premium airport locations, Enterprise founder Jack Taylor saw a different opportunity in 1957.

Brand AuthorityBusiness GrowthBrand DevelopmentMarketing StrategyBusiness Journey
How to Turn Your Business Story into A Powerful Marketing Asset

How to Turn Your Business Story into A Powerful Marketing Asset

Transform your business journey into compelling marketing content that attracts and engages your ideal customers. Learn practical storytelling techniques, discover hidden narrative gems in your business, and create authentic connections that drive real results.

Marketing StrategyContent StrategyBrand StorytellingBusiness JourneyStorytelling Techniques