How Odd-Even Pricing Influences Your Customers
A classic example of odd-number pricing: 97p on a rustic price tag, designed to create the perception of value
Business GrowthMarketing Psychology
The Copywriting Strategies Behind The Fastest-Growing Brands
From kitchen-table startups to multi-million-pound brands, discover the copywriting and marketing techniques and proven frameworks that have increased conversions, and insider strategies you can steal today. From storytelling psychology to retention tactics, writing words that sell and building brands that last. Remember, behind every successful business is a message that connects.
From Kitchen Table to Multi-Million-Pound Brand: The Remarkable Journey of Creative Nature
Discover how a 22-year-old entrepreneur turned her personal health challenges into a purpose-driven food empire. This inspiring story follows Julianne Ponan's incredible path from kitchen table experiments to building a multi-million-pound brand that's revolutionising safe eating for allergy sufferers worldwide.
Business GrowthBrand DevelopmentBrand StorytellingBusiness Journey
The Timeless Art of Copywriting - From Ancient Scrolls to Digital Scrolling
Imagine wandering through a bustling ancient Egyptian marketplace, the air thick with the aroma of spices and the hum of commerce.
CopywritingCopywriting Through Time