How Odd-Even Pricing Influences Your Customers
A classic example of odd-number pricing: 97p on a rustic price tag, designed to create the perception of value
Business GrowthMarketing Psychology
Copywriting & Business Strategies That Work
From real case studies to proven frameworks, discover the actionable insights, insider tips, and smart strategies that move the needle across marketing, retention, growth, and beyond. Get the exact systems successful businesses use to convert more customers, keep them coming back, and scale faster than their competition.
From Kitchen Table to Multi-Million-Pound Brand: The Remarkable Journey of Creative Nature
Discover how a 22-year-old entrepreneur turned her personal health challenges into a purpose-driven food empire. This inspiring story follows Julianne Ponan's incredible path from kitchen table experiments to building a multi-million-pound brand that's revolutionising safe eating for allergy sufferers worldwide.
Business GrowthBrand DevelopmentBrand StorytellingBusiness Journey
The Timeless Art of Copywriting - From Ancient Scrolls to Digital Scrolling
Imagine wandering through a bustling ancient Egyptian marketplace, the air thick with the aroma of spices and the hum of commerce.
CopywritingCopywriting Through Time