Enterprise’s Customer Service Strategy
Enterprise’s Customer Service Strategy. The 'Lightning Bolt' That Built Enterprise's Billion-Dollar Loyalty Machine
Customer RetentionKeeping CustomersHappy CustomersCustomer Service Strategy

Enterprise’s Customer Service Strategy. The 'Lightning Bolt' That Built Enterprise's Billion-Dollar Loyalty Machine

How Enterprise built a billion-dollar retention machine 🚗 While Hertz, Avis, and National battled for premium airport locations, Enterprise founder Jack Taylor saw a different opportunity in 1957.

A classic example of odd-number pricing: 97p on a rustic price tag, designed to create the perception of value

Age-defying Christine Marsh (84) revolutionises ageing stereotypes by signing modelling contracts and embracing her 'Yes' philosophy. Her journey from entrepreneur to model proves female empowerment knows no age limit