Copywriting & Business Strategies That Work

From real case studies to proven frameworks, discover the actionable insights, insider tips, and smart strategies that move the needle across marketing, retention, growth, and beyond. Get the exact systems successful businesses use to convert more customers, keep them coming back, and scale faster than their competition.

Enterprise’s Customer Service Strategy

Enterprise’s Customer Service Strategy. The 'Lightning Bolt' That Built Enterprise's Billion-Dollar Loyalty Machine

Brand AuthorityBusiness GrowthSubscriber RetentionMarketing PsychologyMarketing StrategyBusiness JourneyBrand Communication

Enterprise's Billion-Dollar Retention Strategy - Location, Relationships and Service Design

How Enterprise built a billion-dollar retention machine 🚗 While Hertz, Avis, and National battled for premium airport locations, Enterprise founder Jack Taylor saw a different opportunity in 1957.

Brand AuthorityBusiness GrowthBrand DevelopmentMarketing StrategyBusiness Journey

84, Fearless, and Signing Modeling Contracts Christine Marsh's Ageless Revolution

Age-defying Christine Marsh (84) revolutionises ageing stereotypes by signing modelling contracts and embracing her 'Yes' philosophy. Her journey from entrepreneur to model proves female empowerment knows no age limit

Brand AuthorityBusiness GrowthBusiness JourneyBrand Communication

From Kitchen Table to Multi-Million-Pound Brand: The Remarkable Journey of Creative Nature

Discover how a 22-year-old entrepreneur turned her personal health challenges into a purpose-driven food empire. This inspiring story follows Julianne Ponan's incredible path from kitchen table experiments to building a multi-million-pound brand that's revolutionising safe eating for allergy sufferers worldwide.

Business GrowthBrand DevelopmentBrand StorytellingBusiness Journey