Copywriting & Business Strategies That Work

From real case studies to proven frameworks, discover the actionable insights, insider tips, and smart strategies that move the needle across marketing, retention, growth, and beyond. Get the exact systems successful businesses use to convert more customers, keep them coming back, and scale faster than their competition.

The Neuroscience of Storytelling

The Neuroscience of Storytelling. Why Some Speakers Get Booked Again and Again. After writing over 60 speaker biographies this year, I've uncovered a fascinating pattern.

Content CreationBrand DevelopmentMarketing PsychologyMarketing StrategyContent StrategyBrand StorytellingStorytelling TechniquesBrand Communication

Enterprise’s Customer Service Strategy

Enterprise’s Customer Service Strategy. The 'Lightning Bolt' That Built Enterprise's Billion-Dollar Loyalty Machine

Brand AuthorityBusiness GrowthSubscriber RetentionMarketing PsychologyMarketing StrategyBusiness JourneyBrand Communication

How Odd-Even Pricing Influences Your Customers

A classic example of odd-number pricing: 97p on a rustic price tag, designed to create the perception of value

Business GrowthMarketing Psychology

Transform Your Marketing Strategy – Lessons from the Trenches

Discover how to revolutionise your marketing strategy using lessons from past campaigns. This practical guide shows you how to blend data with experience, transform failures into future wins, and create marketing plans that actually work. Perfect for marketers ready to level up

Digital GrowthDigital MarketingMarketing PsychologyMarketing StrategyMarketing Trends