Copywriting & Business Strategies That Work

From real case studies to proven frameworks, discover the actionable insights, insider tips, and smart strategies that move the needle across marketing, retention, growth, and beyond. Get the exact systems successful businesses use to convert more customers, keep them coming back, and scale faster than their competition.

The Neuroscience of Storytelling

The Neuroscience of Storytelling. Why Some Speakers Get Booked Again and Again. After writing over 60 speaker biographies this year, I've uncovered a fascinating pattern.

Content CreationBrand DevelopmentMarketing PsychologyMarketing StrategyContent StrategyBrand StorytellingStorytelling TechniquesBrand Communication

Enterprise’s Customer Service Strategy

Enterprise’s Customer Service Strategy. The 'Lightning Bolt' That Built Enterprise's Billion-Dollar Loyalty Machine

Brand AuthorityBusiness GrowthSubscriber RetentionMarketing PsychologyMarketing StrategyBusiness JourneyBrand Communication

Enterprise's Billion-Dollar Retention Strategy - Location, Relationships and Service Design

How Enterprise built a billion-dollar retention machine 🚗 While Hertz, Avis, and National battled for premium airport locations, Enterprise founder Jack Taylor saw a different opportunity in 1957.

Brand AuthorityBusiness GrowthBrand DevelopmentMarketing StrategyBusiness Journey

Expanding Your Reach Through Podcast Interviews

Discover how Interview Valet helps business owners leverage podcast interviews to expand reach and share expertise. Learn about podcast guesting and whether it's right for you.

Digital MarketingBusiness GrowthBrand DevelopmentMarketing StrategyContent StrategyBrand StorytellingBrand Communication