Copywriting & Business Strategies That Work

From real case studies to proven frameworks, discover the actionable insights, insider tips, and smart strategies that move the needle across marketing, retention, growth, and beyond. Get the exact systems successful businesses use to convert more customers, keep them coming back, and scale faster than their competition.

Enterprise’s Customer Service Strategy

Enterprise’s Customer Service Strategy. The 'Lightning Bolt' That Built Enterprise's Billion-Dollar Loyalty Machine

Brand AuthorityBusiness GrowthSubscriber RetentionMarketing PsychologyMarketing StrategyBusiness JourneyBrand Communication

Enterprise's Billion-Dollar Retention Strategy - Location, Relationships and Service Design

How Enterprise built a billion-dollar retention machine 🚗 While Hertz, Avis, and National battled for premium airport locations, Enterprise founder Jack Taylor saw a different opportunity in 1957.

Brand AuthorityBusiness GrowthBrand DevelopmentMarketing StrategyBusiness Journey

84, Fearless, and Signing Modeling Contracts Christine Marsh's Ageless Revolution

Age-defying Christine Marsh (84) revolutionises ageing stereotypes by signing modelling contracts and embracing her 'Yes' philosophy. Her journey from entrepreneur to model proves female empowerment knows no age limit

Brand AuthorityBusiness GrowthBusiness JourneyBrand Communication

The 30-Minute Brand Voice Guide

Transform your brand voice from forgettable to fantastic in just 30 minutes. This practical guide helps you create a distinctive brand personality that connects with your audience and sets you apart from competitors. Packed with actionable tips and expert insights.

Brand AuthorityMarketing StrategyBrand StorytellingBusiness JourneyStorytelling TechniquesBrand Communication